marketing

Outsource Your Marketing or Keep It in House? The Pros and Cons of Both

Marketing is one of the departments in your practice that can either function in-house...

Three Ways to Create More Engaging Emails to Better Market Your Dental Practice

While new forms of digital marketing communication have been developed over the years, email...

NFL Names Invisalign Its Official Clear Aligner Sponsor

The National Football League (NFL) has named Align Technology’s Invisalign brand the official clear...

Take Three Steps to Make Your Practice Invincible

So many practices are tired of falling into the volume trap. Most of the...

Get the Most Out of Reputation Management

Reputation management has become a huge piece of the online marketing puzzle.

Father and Son Influence Each Other’s Dental Careers

Chad Schulz followed in his father Sidney’s footsteps, building a career in dentistry, with...

Oh, the Magic of New Patient Nurturing

Welcoming a new patient to your practice is an exciting time for both your...

How to Use Patient Personas to Grow Your Practice

Marketing probably isn’t what you had in mind when you decided to open your...

Your Personal Brand Needs Authenticity to Succeed

It finally clicked for me. I am a brand. And this changed everything. Since...

Post-Pandemic Dentistry: Tips for Deciding When and How to Reopen

Though your region may be reopening or is expected to do so soon, many...