The National Football League (NFL) has named Align Technology’s Invisalign brand the official clear aligner sponsor of the NFL. Through this agreement, Invisalign will connect with doctors, patients, and consumers through an extended network of NFL sponsored channels and support community initiatives championed by NFL teams, including youth programs, the company said.
This agreement builds on Align’s previously announced sponsorship agreements with the New England Patriots and the San Francisco 49ers and expands the Invisalign brand’s “Official Smile” designation to 11 individual NFL teams.
“As the official clear aligner sponsor of the NFL, the Invisalign brand is thrilled to join an exclusive group of brands that exemplify the commitment to excellence of the NFL shield,” said Frank Quinn, Align Technology vice president and general manager of the United States.
“To date, Invisalign clear aligners have transformed more than 8 million smiles around the world. Together with the NFL, we look forward to creating new experiences that expand recognition of in-office, doctor-delivered clear aligner treatment that can help transform smiles and change lives,” said Quinn.
The Invisalign brand will be featured in multimedia advertising during the NFL season and in the off season, including in-doctor’s office marketing available to help drive patient interest, as well as various league level events and activations to further push demand and raise awareness of doctor-led orthodontic care, Align Technology said.
Invisalign clear aligner patients also will have the opportunity to support their favorite team with officially licensed aligner cases, which will be made available for all 32 teams. The cases will be available for purchase on invisalignaccessories.com and at participating Invisalign provider doctor offices.
“We’re thrilled to welcome Align Technology and its Invisalign brand to our family as the official clear aligner sponsor of the NFL,” said Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships.
“By teaming up with this leader in digital dentistry, our players and fans alike will have access to information and resources on how to connect with a doctor to discuss potential treatment options,” said Anderson.
Dentists and orthodontists who use Invisalign aligners will have the opportunity to access NFL branded assets to help them engage and connect with consumers to drive demand for in-office, doctor delivered treatment. Information will be available in the second half of 2020.