Align Technology Launches ADAPT Consulting Service

Richard Gawel


Align Technology has launched its Align Digital and Practice Transformation (ADAPT) service for Invisalign and iTero doctors. ADAPT is an expert and independent fee-based business consulting service offered by Align to optimize practices’ operational workflow and processes to enhance patients’ experiences and customer and staff satisfaction, which will in turn translate into higher growth and greater efficiencies for orthodontic practices, the company said.

ADAPT’s goal is to support digital practice transformation for Invisalign doctors and their staffs, the company said. It is the first independent service offering for doctors offered by Align and was developed based on years of data-based insights from practices using Invisalign and iTero and tested through an extensive global pilot. Pilot practices saw strong growth and practice transformation during pilot periods in each key business region, the company said.

Align Technology initially made ADAPT available to doctors as a pilot in select segments of its EMEA and APAC regions and the United States. It will be commercially available in the EMEA and APAC regions and the United States during the second half of 2020. It is designed for orthodontic practices with approximately 200 total case starts or more per year that are seeking to build their future business to scale for clear aligner and digital workflows.

Guided by a team of business consultants, analysts, and support specialists, ADAPT offers a customized onsite consulting service to each participating practice. The service combines a review of business operations and practice workflow data with Align Technology’s experience in digital workflow optimization, practice support services, business transformation, marketing, and clinical education support, the company said.

“As the modern world of orthodontics is evolving, and more patients prioritize convenient appointments, accessible information, and personalized treatment planning, we want to help doctors succeed by building digital practices with an enhanced patient experience,” said Raj Pudipeddi, Align Technology chief innovation, product, and marketing officer and senior vice president.

“The ADAPT service can provide the necessary tools and support to help doctors and staff identify issues and implement solutions to efficiently migrate to a digital orthodontic practice with a clear aligner model. This focus exemplifies Align’s ongoing commitment to lead the change in digital orthodontic innovation,” Pudipeddi said.

On average, Align Technology said, participating pilot practices increased practice revenue by 20% within six months of implementation.

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