Xaña’s Marketing Gold

Dental Social Media – A Love/Hate Relationship

Social media celebrates its 25th birthday this year. Amazingly, social media was not invented...

What Does “Normal” Dental Marketing Look Like?

There’s a well established psychological concept in marketing called social proof. Essentially, social proof...

Dental SEO is Dead? Poppycock

Every few years, the rumors resurface. “SEO is dead!” a dental client will dramatically...

Don’t Buy Into the Hype

Dental marketing is a waste of money. There, I said it. I know you’ve...

Xaña’s Marketing Gold

As a dentist, your number one priority will always be patient care. And yet...

Teach Your Team This Four-Letter Word If You Want To Grow

Teach Your Team To Sell What is it about four-letter words that make us...

Yelp Terrorists and Keyboard Warriors: 5 Critical Steps For Managing Your Reputation Online

Uber was one of the first companies to create two-way accountability for both riders...

Dental Marketing SOS: Is Your Practice Drowning?

Dot-dot-dot. Dash-dash-dash. Dot-dot-dot. You don’t have to be a sailor to know the international...

How to Manage Karens, Vaccination Hall Monitors, and the Easily Offended

There used to be a time when patients had respect for you. They followed...