Xaña’s Marketing Gold

Are You Using AI in Your Dental Marketing?

Unless you’ve been living under a rock or spending an excessive amount of time...

The Art of Failure: What You Can Learn From Your Latest Dental Marketing Flop

Henry Ford once said, “Failure is simply the opportunity to begin again, this time...

Dental Marketing Isn’t a Laughing Matter (But Maybe it Should Be)

As a dentist, you obviously take the care and well-being of your patients seriously....

The Love/Hate Relationship Between Dentists and Marketing

Would I call dentistry and marketing a perfect match? Sometimes, yes. Sometimes… not so much. When...

Dental Marketing in 2023 – Already?

If you’re anything like me, you are currently heads down in your work, with...

Want a Memorable Dental Brand? Create Something Worth Remembering

Last week I was talking to a client about the long term vision for...

Dental Social Media – A Love/Hate Relationship

Social media celebrates its 25th birthday this year. Amazingly, social media was not invented...

What Does “Normal” Dental Marketing Look Like?

There’s a well established psychological concept in marketing called social proof. Essentially, social proof...

Dental SEO is Dead? Poppycock

Every few years, the rumors resurface. “SEO is dead!” a dental client will dramatically...

Don’t Buy Into the Hype

Dental marketing is a waste of money. There, I said it. I know you’ve...