marketing

The Rule of 40–40–20

Have you ever been solicited by an “online marketing“ company that claims “we are...

Examples Of Brilliant Dental Advertising

Without a doubt, the success of any dental practice is determined by the quality...

Are Discounts Always the Best Way to Drive New Business?

Discounts are a popular marketing strategy that dental practices often rely on to lure...

3 Ways To Turn New Movers Into New Clients

With the Fall season upon us and back-to-school routines commencing, new movers are settling...

Light Wave Dental Rebrands as ‘Lightwave’

Lightwave provides world-class business services so dental leaders and dental teams can realize their...

3 Key Factors To Improve Case Presentation

Case presentation is essentially a sales process. Every business has a sales function. Some...

How to Build Trust Through Marketing

In dentistry, reputation matters more than anything. But, how do you let potential patients...

Use SEO to Help Your Dental Practice Grow

In an increasingly digital world, an online presence has become a must for dental...

The ABCs of Blogging for Dental Practices

Creating and maintaining a blog is like planting and nurturing a garden. If cared...

Use Alternative Marketing Strategies to Bring Patients Back into Your Office

After delaying one or more cleanings and other dental procedures last year, many people...