Webinar Spotlights Online Marketing Strategies

Image courtesy of stockimages at FreeDigitalPhotos.net


Image courtesy of stockimages at FreeDigitalPhotos.net

Who turns to the Yellow Pages anymore? When patients look for a new dentist, they go online, making your digital presence more important than ever in attracting these potential clients. An upcoming webinar promises to reveal the secrets of effective Internet strategies.

Presented by David Rank of WSI Market Reach, “Purpose and Performance: Online Marketing Techniques for Dental Practices and Labs” will explain industry-proven tactics for attracting new customers. It will go live on Wednesday, October 28 at 8 pm ET.

Rank will showcase how dentists can assess their current web effectiveness and learn about their marketing options. He also will define key terminology and what these words imply about meeting strategic targets. The parameters dentists should set for determining the return on their Internet investment will be detailed as well.

The webinar’s goals will include:

  • Becoming comfortable with the language of experts in planning an Internet strategy;
  • Understanding which digital marketing techniques to use, as well as their purpose;
  • A better understanding of how to measure results and performance as it pertains to return-on-investment and gaining new customers;
  • Learning how techniques fit into an overall marketing strategy.

As a member of WSI’s professional services group, Rank has served as an adjunct professor of Web development, digital marketing, and entrepreneurship. He also has held director-level positions with Harley-Davidson Inc. and has worked with several dental and healthcare-related clients.

The webinar is free for members of OPT-In and $35 for nonmembers. Full tuition is payable by Visa or MasterCard. The AOL Browser is not compatible with the webinar. To register, go to https://s01.123signup.com/servlet/SignUp?P=15360041911429987600&PG=1536004182300. For more information, call (215) 348-2079 or email info@optindentallab.com.

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