Keep in contact with your patients. Email campaigns allow you to connect with your current patient base at just the right frequency—not too aloof, nor too clingy. This engagement is vital to maintain their interest. It shows you care, it keeps them informed, and it keeps you fresh in their minds.
These types of campaigns can easily target existing patients with a specific message and “lost” patients with a different message. An ongoing relationship with your patients is important, and communication is the key to any lasting relationship. Dentists, then, can employ 3 strategies to launch a successful email marketing campaign.
• First, make your content scannable. Keep the text short and easy to skim. Your patients are busy, and the last thing they want to do at the end of the day is read a lengthy email from their dentist. We know that most patients aren’t going to read the full content of your email, so make it easy for them to scan the main points. Less is always more.
• Second, include content that your patients want to read. Don’t get too technical. Have fun with it. The purpose of the campaign is to provide value and create a lasting relationship with your patients, not bore them. You can offer helpful oral health tips, info about events that are happening in your office or community, or fun dental facts.
• Finally, include links to your website, appointment request forms, and social media. Email is a great way to stay in front of your patients, and it gives you the opportunity to remind them to call to schedule their next appointment or maybe share content on social media. It also gives your patients the option to “like” or “follow” your practice online.
With over a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich decided to take her passion for the dental business and marketing to the next level by founding Vantage Point Partners. Since starting her company, she and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. When she isn’t helping business owners reach their full potential, she can be found at the beach with her three dogs or immersed in everything food-related with her large Italian family. To learn more about how she can help you strategize and optimize your marketing activities, call (352) 428-9144 or email Jackie@vantagepointpartner.com.
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