return on investment

Better Gum Disease Prevention Could Save Billions in Healthcare Costs

More effective prevention of gum disease could save billions in healthcare costs and lead...

The Biggest Challenges of a DIY Marketing Strategy for Dentists

Dentists in private practice face a number of costs. When you look at your...

Evolve or Become Extinct: Smart Equipment Investments Can Improve Your Practice

On the heels of the Yankee Dental Congress and right around the corner from...

Dentists Should Play To Their Strengths

Have you ever heard of the halo effect?  It’s a psychological phenomenon where someone...

Pre-Appoint Your Patients to Improve Your Retention Rate

When working to ensure that your practice’s schedule is at capacity, it’s natural to...

What Marketing Metrics Mean to Your Dental Practice

Is your dental marketing plan successful? If you can’t answer that question, you are...

Webinar Spotlights Online Marketing Strategies

Who turns to the Yellow Pages anymore? When patients look for a new dentist,...