Tooth Fairy in a Box Promotes Healthy Brushing Habits for Kids

Richard Gawel


Tooth Fairy in a Box from Oral-B and Crest is designed to help parents turn a lost tooth into an opportunity to develop better brushing habits that last a lifetime. The companies note that children with cavities in their baby teeth are four times more likely to have cavities in their adult teeth, with 45% of children in the United States between the ages of 6 and 11 affected by tooth decay.

“Helping kids learn how to keep teeth healthy and strong doesn’t have to be boring,” said Jason Duff, oral care ventures leader at Oral-B and Crest parent company P&G. “Tooth Fairy in a Box is packed with exciting items to transform kids’ brushing experiences into ones they will love, and this convenient kit provides everything a parent needs to prepare for a visit from the Tooth Fairy with no last-minute scrambling.”

Tooth Fairy in a Box includes an Oral-B Kids Electric Rechargeable Toothbrush and Kids Crest Strawberry Rush Toothpaste, a $35 combined retail value, plus numerous other items to help parents engage with and educate their child, including:

  • The Littlest Tooth Fairy bedtime book
  • A brushing chart and stickers
  • A Tooth Fairy letter and envelope
  • A selfie photo frame
  • An information guide for parents

The 30-day chart and stickers are designed to help track and encourage good habits. For example, kids can place a yellow sun on the chart for brushing in the morning, a blue moon for brushing before bed, and a red apple for eating a healthy afternoon snack.

The door hanger, on which the parent or child can write the child’s name, is designed to keep lost teeth safe until the Tooth Fairy visits. The pre-written Tooth Fairy letter folds for easy delivery in the shimmering blue envelope. The photo frame helps showcase the child’s new grin. And, the activities and games are designed to facilitate enjoyable learning while helping keep teeth healthy and clean.

Meanwhile, the Oral-B Kids Electric Rechargeable Toothbrush is designed with oscillating bristles, timers, different cleaning modes, and other features to help kids reach all of the hard-to-get places in the mouth and ensure effective brushing.

With a total retail value of $60, Tooth Fairy in a Box costs $34.99, plus shipping and sales tax, with a 60-day, money-back guarantee.

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