As the world celebrates Earth Day on April 22, Colgate is partnering with Olympic gold medalist Michael Phelps to remind people to conserve water by turning off the faucet while they brush their teeth, which can save up to 32 gallons each time a family of four brushes.
According to Colgate, 130 million Americans live with severe water scarcity for at least one month each year, yet 42% of Americans leave the faucet on while they brush. Colgate aims to bring attention to water scarcity through three initiatives in its Every Drop Counts campaign.
First, Colgate developed an action for the Google Assistant called “Save Water by Colgate.” Users with a Google Home or compatible smart speaker can learn water facts, hear conservation tips, or even ask to hear the sound of running water to replace the sound while brushing with the faucet off.
The Action is now available to anyone with a Google Home device by saying, “Hey Google, talk to Save Water by Colgate.” This feature is also available to Amazon Alexa users when they say “Alexa, enable Save Water.”
Second, Colgate created a water-activated drain sticker that reveals the reminder “Turn off the Faucet” when it comes into contact with water. Available exclusively at Walmart, the Save Water sticker is included when purchasing a Colgate Total Toothpaste special pack.
Finally, the Phelps family will continue to encourage their social media followers to turn off the faucet while brushing. Each person who pledges to turn off the faucet while brushing, for example, can save up to 2,920 gallons of water each year.
“While I retired from swimming two years ago, water is still very much a big part of my life and is a big part of all our lives. This Earth Day, I want to encourage all of us to help do our part in preserving water because every drop does count,” said Phelps.
“Join us by simply turning off the faucet while brushing your teeth,” Phelps said. “It’s a small step that we can all do together to make a huge difference and a big impact on the world.”