OPT-In Management LLC and Nacera US Form Strategic Partnership



The manufacturer of Nacera zirconia, Doceram Medical of Dortmund, Germany, has established a wholly owned American subsidiary, Nacera US Inc, with distribution facilities in New Castle, Del. Nacera US and OPT-In Management have formed a strategic partnership in the management of the subsidiary. 

According to Sascha Holstein, Nacera global VP of sales & marketing, “The U.S. dental market’s size and sophistication makes it one of the most important in the world. In response, we are offering a new zirconia that provides posterior strength (1400 MPa), and anterior-like esthetics (increased translucency), with the highest level support possible.”

Working closely with its partner, OPT-in Management LLC, Nacera US is providing special pricing and marketing support for both small and large OPT-In members.

“Our members have tested and used Nacera products for about 6 months. They consistently report better, more life-like esthetics when compared to other full strength/full contour zirconia,” according to OPT-In founder Dr. Dean Mersky. “Moreover, Nacera’s dedication to supporting laboratories with marketing and training goes well beyond the ‘zirconia is commodity’ mantra.”

Nacera US held its first training session for OPT-In members in November 2015.

Nacera US is the US marketing and distribution arm of Doceram Medical. It provides multiple lines of dental zirconia, porcelain oven cleaning products, and new single-bake, ceramic products for staining, glazing, and veneering. Submit inquiries to info@nacera.us, or call 215-345-5283.

OPT-In Dental Laboratory Cooperative provides group purchasing, marketing, and business services for lab members of all sizes. Working closely with its private practitioner sister organization, OPT-In Dental Advantage, OPT-in Laboratories is the only lab community actively supporting dentists as patient care advocates. Contact OPT-in at info@optindentallab.com, or call 855-321-OPTN (6786).

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