Insurance Company Uses AI to Monitor Customers’ Oral Hygiene Habits

Dentistry Today


Beam Dental, a digital-first dental insurer that incorporates dental hygiene behavior into its policy pricing, is expanding its Beam Perks rewards program and introducing a digital quoting tool.

Beam Perks leverages a connected toothbrush to incentivize preventive dental care for members, the company said, and the digital quoting tool empowers brokers to receive quotes and complete underwriting in less than 30 seconds.

Beam combines an easy to use online insurance platform, automated underwriting, and the smart Beam Brush to promote better oral health and deliver an innovative dental insurance experience, the company said.

In addition to being the only dental benefits provider to use artificial intelligence (AI) to track how members take care of their teeth, Beam eliminated manual underwriting and automated the dental insurance value chain, from quotes to claims, for brokers, employers, and members, the company said.

The voluntary Beam Perks rewards program promotes preventive dental care by awarding points to members and their dependents for brushing their teeth for two minutes twice a day. Members accumulate points using their Beam Brush, which tracks brushing behavior. Points can be redeemed for dental supplies including brush heads, floss, and Beam Paste.

With Beam’s automated quoting tool, brokers can input employer information, receive quotes, and complete the underwriting process in less than 30 seconds, all without speaking to a sales representative, the company said. Brokers already using the tool through Beam’s pilot program have quadrupled the number of quotes they receive on a daily basis.

“The need for digital-first capabilities in the employee benefits space has only become more prevalent over the last year, and Beam’s technology fills that need by empowering our brokers to deliver fast, accurate quotes to businesses of any size,” said Angela Dowdy, president of Dowdy Insurance, an Alabama-based Beam broker partner.

“With Beam, we can help employers achieve increased accuracy and suitability with their dental plan pricing,” Dowdy said.

In 2020, Beam said, it doubled its revenue and number of members while expanding to more than 40 states and 400,000 access points. In 2021, the company said it will continue to upend dental benefits by incentivizing healthy behaviors, automating the proposal process, and forging new partnerships within the employee benefits ecosystem.

“As the modern workplace continues to take shape in 2021, employers will strive to offer comprehensive benefits packages that appeal to employees everywhere, whether their teams work in a traditional office space or remotely across the country,” said Alex Frommeyer, CEO and cofounder of Beam.

“Beam gives employers an opportunity to invest in the overall health of their workforce by helping them take a proactive approach to dental hygiene,” Frommeyer said.

Related Articles

Mobile App Uses AI to Improve Dental Appointment Scheduling

Ask the Expert: Sergei Azernikov on AI in the Dental Lab and More

Toothbrush Uses AI to Personalize Dental Hygiene