Darby Dental Supply’s recently launched surgical division encompasses more than 5,000 branded instrumentation, suture, bone grafting, and other surgical-specific products. To accommodate the new division, Darby hired a team of surgical account managers, each of whom has undergone a full year of specialized surgical product training in customer service and knowledge regarding dental surgery and implant procedures.
“In the past, customers in the oral surgery space might have had to call one company for surgical instrumentation, another for bone grafting, a third for sutures, and sometimes others just to fulfill all their surgical needs,” said Brian Kacerow, surgical category manager, Darby Dental Supply. “Darby’s surgical division eliminates the inconvenience of shopping around by providing a one-stop shop for GPs, implantologists, and surgical specialists.”
The new division is part of Darby’s efforts in expanding into a full-service solutions provider. The company also recently expanded its capital equipment division, formed an exclusive partnership with Dental Fix Rx to provide equipment service, and launched Darby TechForce, its new technology services division providing HIPAA compliance, IT managed services, installations, digital integration, and network security solutions.