Align Technology’s Invisalign brand is now the “Official Smile Partner” of the NBA’s Golden State Warriors. Also, Invisalign will be the Official Smile Partner of the Santa Cruz Warriors, Golden State’s G League affiliate team, and its Golden Guardians esports affiliate.
The sponsorship includes an omni-channel activation across TV, digital media, and social media as well as a jersey partnership with the Golden Guardians and the Santa Cruz Warriors.
“We always look for the right opportunities to meet fans where they live, work, and play and to connect with them around the things they’re passionate about, whether that is a winning smile or a winning team,” said Raj Pudipeddi, Align Technology’s chief innovation, product, and marketing officer.
“We are excited for this three-point play to reach fans of the Golden State Warriors, Santa Cruz Warriors, and Golden Guardians. We look forward to sharing smile-making moments with Warriors fans and to seeing the Invisalign brand name featured in fun social media activations with teens and adults across the Golden State, Santa Cruz, and Golden Guardian teams,” he said.
“We are thrilled to partner with the Invisalign brand to enhance our digital fan experience across all of our franchise properties,” said Warriors senior vice president of partnerships Mike Kitts.
“This collaboration will allow for deeper engagement and connection with all Warriors properties and fans around the world,” Kitts said. “Dub Nation is all about joy in buckets. This partnership captures the joy and smiles of Warriors basketball and the must-see, exciting content through this multi-property collaboration.”
As part of the sponsorship, Align has selected Junior Achievement of Northern California as a nonprofit organization whose logo will also be featured on player jerseys. Junior Achievement’s purpose is to inspire and prepare young people for success, which Align says mirrors its philanthropic philosophy to support organizations that improve smiles and support and educate teens.