Cosmetic procedures continue to bring life to dental practices, according to the American Academy of Cosmetic Dentistry (AACD) 2018 State of the Cosmetic Dentistry Industry Survey. Even though the average number of procedures performed by respondent practices is down about 15% from 2015, the profitability of these treatments is encouraging, the AACD says.
For example, the amount that the average cosmetic dentistry patient spent on services at respondents’ practices in the past year increased, with 45% of respondents selecting the top five tiers available in the survey ($2,500 to $20,000+), up eight points since 2015 and two points higher than 2013.
Also, AACD general members charge 40% more than nonmembers for cosmetic procedures, and accredited members charge 90% more than nonmembers. While nonmembers reported average total revenues of $523,585 from all dentistry, AACD general members saw $1,065,642 and accredited members averaged $1,602,823. Plus, 71% of accredited members are in practices with more than $1 million in revenues.
The AACD further says that the results are reassuring for dentists who already offer cosmetic procedures and should be catalyzing for those who don’t. With 60% of respondents identifying themselves as general dentists, cosmetic procedures are no longer exclusive to some practitioners, the AACD says.
Working with Acuitim Marketing Research and Consultancy, the AACD conducted the biennial survey between October and December of 2017, garnering responses from 363 dental professionals.