1-800-DENTIST will kick off 2016 with a pair of consumer ad campaigns. “A Brand New Beginning” will target consumers who are seeking highly qualified local dentists. “Discover the New Dentistry” will promote the more than 15,000 practices in the United States equipped with Sirona Dental’s CEREC technology.
Featuring 1-800-DENTIST founder Fred Joyal, the company says the campaign will highlight the strong patient appeal of CEREC dental restorations for crowns, veneers and fillings, including their natural appearance, the elimination of uncomfortable temporaries, and the ability to complete most treatments in just one appointment.
“Our ‘Discover the New Dentistry’ campaign for CEREC practices is breaking new ground in dental marketing,” said Joyal. “This is the first time 1-800-DENTIST has focused a significant share of its advertising budget on attracting a very specific group of patients. We’re expecting to see a major spike in demand for CEREC practices.”