‘Venus Whitening for Hope’ by Heraeus Raises Over $40,000



SOUTH BEND, INDIANA, April 4, 2011 Venus White® ‘goes pink’. The professional 3-level teeth whitening system from Heraeus, the leader in advancing dental esthetics and overall dental wellbeing, announced today that it raised more than $40,000 in 2010 to help support breast cancer research nationwide.

Since 2009, Heraeus has been committed to supporting breast cancer research through its “Venus Whitening for Hope” campaign. The Pink Ribbon logo is proudly displayed on all Venus White patient education materials so patients and dental professionals alike can see that they are contributing to the fight against breast cancer, the second most common cause of cancer deaths in women according to the American Cancer Society.

“Heraeus is proud to support the fight against breast cancer through its special ‘Venus Whitening for Hope’ program,” says Christopher Holden, President of Heraeus Kulzer. “We all have had breast cancer hit close to home and want to do whatever we can to make a difference by supporting research for this all-too-common disease," he added.   

Venus White includes three levels of patient-friendly teeth whitening systems:

Venus White® Max in-office whitening system for brilliant results in an hour or less

Venus White® Pro high-performance whitening system for use with custom trays

Venus White® Ultra entry-level whitening system that includes the convenience of disposable whitening trays pre-filled with mint-flavored gel

For more information on Venus White, call (877) 258-5937 or visit www.MyVenusSmile.com.