Use Digital Dentistry to Please Your Patients and Beat Your Competition

Jackie Ulasewich


The benefits of digital advances such as intraoral scanners are clear. As with most industry essentials, they pay for themselves in a short period of time with their efficient accuracy.

Going digital, though, is much more than slick scanning technology that’s cost-effective. By using these tools, you give your practice an advantage and position it for exponential growth.

The reality and the perceptions that will drive that growth are patient comfort, “futuristic” technology (which is always a huge benefit), expanded service offerings, and love from the labs—more on that later!

Your Patients

You already know from the sales reps how intraoral scanners make the overall experience comfortable for patients who suffer from a strong gag reflex, as well as how they negate the associated discomfort caused by traditional impressions.

With such precise imaging and accurate restorations, there’s no need for time-taking remakes. Your patients will require less time in the chair, which is a welcome adjustment. Also, if you showcase your edgy, techy side, it will demonstrate that you care about keeping up with the latest and greatest tools for your patients.

Your Competition

Taking your practice digital is something you can laud over other practices. All’s fair in love and dentistry. Digital’s myriad benefits are exactly the distinguishing factors that are the stuff of standout posts on social media, and it should be shouted about in direct mail pieces, on your website, and via other digital marketing efforts like blogging and email campaigns.

Be sure to talk about the benefits and not just the features of these new, cool toys in your marketing efforts. Tell your patients how they can benefit from the new technology in your office, such as avoiding the dreaded additional appointments because the restoration didn’t seat properly the first time. Or, focus on how they will spend less time in your office at each appointment because of the accuracy that new technology provides. You are improving the overall patient experience, so tell them about it.

Your Service Providers

Some labs are providing on-demand digital wax-ups, giving your patients a chance to see their new potential smile during the same visit. This increases the chances of them accepting treatments, and if they are impressed, they will tell their families and friends!

From the benefits perspective, not all practices can provide services such as digital wax-ups, so offering them is another chance for you to shine. (For information on the labs that facilitate this ability, contact me for the inside scoop!)

Once you sink your proverbial teeth into digital dentistry, it will open doors for expanded product offerings like Invisalign and digital implant impressions that are supported by these technologies. Staying ahead of the curve and the competition will drive new patients into your practice and keep your current patients smiling.

With over a decade of experience in corporate dental laboratory marketing and brand development, Jackie decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, Jackie and her team have helped a wide variety of practices all over the nation focus their message, reach their target patients, and grow their practice through effective marketing campaigns. When she isn’t helping dental practices reach their full potential, Jackie can be found at the beach with her three dogs or immersed in everything food-related with her large Italian family. For more, call (800) 689-6434 or email

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