Ultradent Names Dirk Jeffs CEO

Dentistry Today


Ultradent Products has named Dirk Jeffs its CEO. He will assume the role while also retaining his current position as company president. Founder Dr. Dan Fischer will shift out of his longtime role as CEO and remain active with the company as CEO Emeritus. Fischer will be involved in a variety of capacities such as research and development, outreach, and lecturing.

“Dirk’s leadership record is remarkable, and his commitment to Ultradent’s core values is evident throughout his 24 years with us,” said Fischer. “His experience, attitude, and demeanor will serve Ultradent and the dental industry well.”

Jeffs joined Ultradent in 1996 and has led countless growth opportunities, including developing satellite operations in Europe, Japan, China, and Brazil, the company said.

“Dr. Fischer’s impact on dentistry can’t be understated, and I’d like to thank him for the exemplary leader he’s been for Ultradent employees as well as the industry as a whole over more than four decades,” said Jeffs.

“Dentistry is facing unique challenges, and we’re committed to empowering clinicians to better serve their patients. I look forward to supporting the passionate and talented people of Ultradent as we pursue our mission to improve oral health globally. We’re all grateful to have Dr. Fischer remain engaged with our company as an advisor, mentor, and speaker,” Jeffs said.

Jeffs is a graduate of Brigham Young University, where he earned his MBA.

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