The Power of Patient Video Testimonials

Jackie Ulasewich


Have you noticed that people listen to and trust what your patients have to say about your practice? Sure you have. That’s where your referrals come from. Think of patient video testimonials as referrals that can reach a wider audience more quickly than word of mouth can alone.

In today’s fast paced world, people are viewing online videos like never before. In fact, if a picture is worth a thousand words, then a video is equal to 1.8 million words to your audience, according to Forrester Research. Clearly, patient video testimonials are a must when it comes to marketing your practice. 

How To Ask For Patient Video Testimonials 

It’s true that not everyone likes to have video of themselves posted online. But you’ll find some of your patients won’t mind if they view it as helping you out. The best way to get a patient video testimonial is to ask your satisfied patients after their appointment and while you still have them in your practice. If they are happy with the results, they will be happy to endorse you. 

How to Shoot Video 

There’s no need for high-tech videography equipment when you can use the video camera on your mobile phone. It will give you everything you need to shoot a high quality video. For best results:

  • Shoot video with your phone horizontally in landscape format.
  • Keep your phone steady, or try propping it up on a stable surface.
  • Check your lighting. The light source should come from behind the camera, not from behind the patient.
  • Keep it short. The testimonial should be about how their treatment improved their life, not about the details of the procedure.

Questions to Ask Your Patient 

Give your patients the questions before you hit record so they can prepare their answer. Focus on having your patients tell the story of how treatment has created positive results in their lives. Whether you’ve helped them achieve a smile they can be proud of or resolved bothersome tooth pain, guide them to talk about things they couldn’t do before, but can do now because of the dental care they’ve received. Letting your audience know the problem you solved sends a powerful message.

More importantly, ask your patients to convey the feelings they had prior to and after the treatment. People relate to feelings, and feelings have a major impact on decision making. A happy patient will leave a favorable impression on viewers. 

Now that you have the video, you can post it on multiple online platforms. Add it to your Facebook page, email, blog, and website. Share the video online and encourage your team and patients to share it as well. With one video, your target audience will see and hear firsthand the positive results of your work. 

With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, she and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. She can be reached at (800) 689-6434 or via email at

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