advertising

Key Considerations for Dental Practice Expansion

I’m preparing to open 2 new offices in the next few months—my second Boston...

Get Off Your Dental Plateau

At its core, dentistry is a business like many other businesses. And like other...

Why Native Advertising Is a Value-Rich Marketing Option

Change and disruption have become the hallmarks of the digital advertising space. In this...

Image Advertising Attracts Long-Term Patients

Advertising is as old as a merchant in ancient Babylonia crying out the value...

Dentists Face New Ethical Challenges in the 21st Century

Dentistry is a prestigious profession, and those who practice enjoy significant privileges and trust...

How to Recruit and Hire Great Dental Employees

Practice owners have to hire a variety of personnel, including hygienists and assistants, receptionists...

Advertising Influences E-cigarette Use Among Youth

Joe Camel and the Marlboro Man are long gone, but tobacco advertising still has...

5 Marketing Practices Most Dentists Get Wrong

As a dentist and a business owner, you’ve got a lot on your plate....

Adopt New Digital Marketing Strategies for Success in 2016

Influenced by changes in consumer behavior and technology, digital marketing is rapidly evolving. Brands...

Researcher Claims Postmenopausal Women Should Increase Dental Visits

Postmenopausal women likely aren’t visiting the dentist enough. According to a study by the...