Steve Martin and Martin Short Entertain Attendees of Sirona’s CEREC Anniversary Celebration



Charlotte, NC (February 29, 2012) – Sirona Dental Systems, LLC, the company that pioneered digital dentistry more than 25 years ago and the world’s leading producer of dental CAD/CAM systems,  recently signed two entertainment industry legends to appear on stage during its upcoming CEREC  27 and a half Anniversary Celebration.

Attendees of the three-day CAD/CAM extravaganza coming to The Venetian Resort Hotel Casino from August 16th through the 18th will receive a double whammy of laughs when comedy icons Steve Martin and Martin Short perform their unique live show, entitled “A Very Stupid Conversation.”

According to Sirona Dental Systems, LLC President Michael Augins, “Whenever we plan a CEREC anniversary event, we raise the bar a bit higher. This includes everything from our CE lecture program to our exhibit hall to our entertainment. We’re very excited to have Steve Martin and Martin Short appear together during the CEREC 27 and a half Anniversary Celebration.”

“A Very Stupid Conversation” is a two-man show performed by two close friends who just happen to be comedy geniuses, and who also enjoy poking fun at each other. The format is an intimate and outrageous blend of interviews, one-liners, singing, banjo playing and film clips. The hour-and-a-half performance will take place on Friday evening, August 17th.

In addition to entertainment, CEREC 27 and a half will provide up to 18 CE credits across a comprehensive spectrum of digital dentistry topics and tracks, and feature an exhibit hall showcasing top dental companies and their products and services. 

The CEREC 27 and a half Anniversary Celebration will also commemorate the 20th anniversary of Schick Digital Radiography, the 10th anniversary of Sirona’s inLab® Dental Lab CAD/CAM System, and the 5th anniversary of the GALILEOS® Digital Imaging System.

As usual, Sirona plans to showcase a “who’s who” of digital dentistry during CEREC 27 and a half. The following are just a few of the marquee name lecturers who will be participating:

  • Frank Spear, DDS, MSD
  • Gordon Christensen, DDS, MSD, PhD
  • Paul Homoly, DDS, CSP
  • James Klim, DDS, FAGD, FADFE, PC
  • Fred Joyal
  • Mike Ditolla, DDS, FAGD
  • Howard Farran, DDS, MBA, MAGD


Although August may seem far out on the horizon, space is limited and dental and dental lab professionals are encouraged to visit, or call toll-free 855-237-3248 for additional information as it becomes available. Super early bird tuition and lodging specials end February 29th – register now!

About Sirona Dental Systems, LLC

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC); digital intraoral, panoramic, and 3D imaging systems; dental treatment centers; and handpieces. Visit for more information about Sirona and its products.