Social Media Campaign Aims to Bring Patients Back to Dental Offices

Dentistry Today


The Dental Trade Alliance and Lanmark360 have created a social media campaign designed to encourage patients to return to dental practices. The partners developed it based on the findings of a recent nationwide survey indicating that many patients will willing and ready to return to dental offices for routine care.

“We found over half of the respondents had fallen behind on their dental care due to canceled appointments,” said Howard Klein, president of Lanmark360. “Over 50% of respondents say they intend to return to their dentist for a routine cleaning within the next three months.”

With short videos and suggested posts that dental practices can download and use for free, the social media campaign reminds patients that it’s time to come back with the slogan “If you’re ready, we’re ready.”

“Now that COVID-19 quarantine restrictions are easing up throughout the US, more dental practices are once again open for business,” said Gregory Chavez, CEO of the Dental Trade Alliance. “This social media campaign is a simple and effective way for dentists to remind patients that it’s time to make an appointment.”

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