ADHA Partners With Colgate to Celebrate National Dental Hygiene Month

Dentistry Today


The American Dental Hygienists’ Association (ADHA) will partner with Colgate Oral Pharmaceuticals for its National Dental Hygiene Month (NDHM) Faces of Courage campaign.

ADHA established NDHM to promote good oral health and celebrate the dedication of dental hygienists across the country. This October, ADHA said it will advance that message through its partnership with Colgate Oral Pharmaceuticals and Colgate Professional Direct, an online platform that enables dental hygienists to make recommendations and send discounted Colgate products right to patients’ homes.

“At Colgate, we believe everyone deserves a future they can smile about,” said Phyllis Martina, RDH, MBA, senior professional education manager at Colgate Oral Pharmaceuticals. “We are committed to supporting dental hygienists as they strive to improve the oral health of their patients with proven oral care therapies. We couldn’t be happier to join forces with ADHA to celebrate the courage and dedication of dental hygienists this October and always.”

“The global health crisis has been a challenge for all of us and particularly difficult for our dental hygiene community,” said Lisa Moravec, RDH, MSDH, ADHA president. “ADHA takes great pride in celebrating their incredible work and resiliency in the face of adversity. We are aligned with Colgate’s passion for oral health and grateful to have them as a partner and first-time sponsor for NDHM.”

To celebrate NDHM, ADHA said it is launching a campaign that honors the “Faces of Courage” of dental hygienists. This includes submissions from dental hygienists nationwide who are showcasing how they are courageously meeting each day during the pandemic. Whether they are wearing their personal protective equipment with pride or navigating the path to return to work safely, the ADHA said, these photos will be featured in social media tagged with #NDHM2020. 

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