Six Strategies for Attracting Clear Aligner Patients to Your Practice

Satish Pai, DDS, MS, MPH, MDS


While you help patients get whiter, stronger teeth via clear aligners along with a more attractive and beautiful smile, you can also give your revenues a significant boost. But how can you attract more patients to choose clear aligners for their orthodontic treatment, even though it costs a bit more and is less painful? 

Nowadays, people want to enhance their appearance, no matter what their age. Therefore, all you need is an effective marketing strategy to reach out to them and create more awareness about how clear aligners are a better option for getting straighter teeth. Here are six strategies that will help you attract more patients to your practice.


Getting the Team Up to Speed

It is very hard to implement a change like clear aligners without engaging the whole team. Both the administrative staff and clinical personnel need to get proper training to get comfortable with the treatment. The team should have proper knowledge about the features and benefits of clear aligners. Dentists should provide their teams with the necessary education and training to get a level of commitment from them toward the new treatment. 

Training and Marketing 

After your team has been gone through clear aligner training, you must appoint a member of your team to take over as an expert to continue ongoing education. You should choose someone who also has marketing skills so they can understand the treatment thoroughly and put a marketing plan in place. Or, you can hire a clear aligner manager to get the marketing ideas on paper and create a set of realistic goals. 

Educate Your Current Patients  

Foster trust with your patients by educating them about clear aligner treatment. Social media is a great way to reach out to your desired demographics. If you have a screen at your clinic, run videos that educate your patients about the benefits of clear aligner treatment. Brochures and posters that explain how clear aligners work also help. Host events like clear aligner treatment awareness days to attract people’s attention as well. 

Consumer-Friendly Hours

Patients also work 9 to 5 shifts, so opening your office on Saturdays could be beneficial for everyone. It gives you more time with your patients when you can educate them about clear aligners. By being available on Saturdays, you will see an increase in your clear aligner as well as in your general practice treatments. You can experiment at first by opening on alternate Saturdays. 

Give Your Patients Value for Their Money

Affordability matters. When you offer a new solution at affordable prices, your patients are likely to accept clear aligners and would show more inclination toward learning about the treatment.

Get Feedback from Current Patients

Testimonials from people who have actually gone through the process help new patients trust you and the new methodology. Don’t be shy, and always ask for feedback from your existing patients. 


By following these simple yet effective strategies, you can implement clear aligners as a preferred mode of treatment for both your existing and new patients. Affordability, trust, and education are the key factors in making your patients receptive to treatment.

Dr. Pai is an orthodontist and an Ivy League trained dentist who has and has served as a member of the faculty at Columbia University. He believes that a perfect smile not only makes a person look great but also feel great. As the founder of Putnam Orthodontics and a partner at Rome Orthodontics, he is dedicated to providing the best orthodontic treatments to his patients. He also writes to educate people about everything orthodontics and the importance of correctly aligned teeth along with good oral health. He can be reached at

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