Partnership Provides Access to Philips Sonicare Products

Dentistry Today


Philips has teamed up with United Concordia Dental to provide unique access to select Philips Sonicare oral healthcare products for employers and brokers who currently work with the national dental solutions partner.

United Concordia’s sales and service representatives will share a special link to a co-branded microsite with their existing clients and brokers in the coming weeks. Members will receive a special offer on select Philips Sonicare oral healthcare products for purchases made on that site, including ProtectiveClean electric toothbrushes, AirFloss water flossers, and Sonicare for Kids.

The agreement will run through December 2022.

“Ensuring access to products that can reduce the risk of gum disease and tooth decay is a top priority,” said Quinn Dufurrena, DDS, chief dental officer for United Concordia.

“The advantages of using rechargeable toothbrushes and water flossers are significant. Our agreement with Philips Sonicare-Oral Healthcare should help ensure cost is much less of a factor when making important oral health decisions,” said Dufurrena.

Electric toothbrushes can decrease plaque and gingivitis by 10% to 20% compared to manual toothbrushes, the partners said, while also helping to prevent users from brushing too hard, which can damage tooth enamel.

“This agreement is only the first step in a relationship designed to provide employers several avenues for their workforce to maintain excellent oral health,” said Dufurrena.

“Evidence linking oral health to overall health continues to grow, and working with an innovative organization like United Concordia, we can explore solutions that can help ensure their members can better manage and improve their oral care at home,” said Michael Kuhne, oral healthcare leader for Philips North America.

“This program is a great example of our shared commitment as industry leaders to improving health and well-being,” Kuhne said.

Eligible customers age 18 and older can take advantage of the online discount for select Philips Sonicare products.

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