NFL Great Emmitt Smith Joins Exciting Lineup of Keynote Speakers At Sirona’s CEREC® 30th



Sirona Dental, Inc., the worldwide leader and pioneers of digital dentistry, recently signed Emmitt Smith, former NFL great and current President and CEO of Emmitt Smith Enterprises, Inc., to appear on stage during its upcoming CEREC® 30th (CEREC 30) Anniversary Celebration. Smith replaces Earvin “Magic” Johnson, Jr., who had to withdraw from C30 due to personal reasons.

Emmitt Smith rose to prominence in the 1990s as the superstar running back of the Dallas Cowboys, and was an integral part of the team’s phenomenal success in winning three Super Bowl championships in a four-year span. Smith culminated his illustrious Hall of Fame career with the proud distinction as having the most rushing yards in NFL history, a record he still holds.

Since his retirement from football in 2005, Smith has successfully transitioned his talents from the gridiron to the business world, founding Emmitt Smith Enterprises (ESE)–an umbrella company of several organizations focusing on areas ranging from real estate to construction. The philanthropic division of ESE, Pat and Emmitt Smith Charities, partners with nonprofits to provide educational and enrichment opportunities to underserved youth.

In addition to becoming a successful business entrepreneur, Smith is a highly sought-after keynote inspirational speaker, and one of the most recognizable brands in sports entertainment. CEREC 30 attendees will be invigorated as they listen to Smith deliver a speech focusing on the determination and perseverance required to achieve success and overcome obstacles.

Michael Augins, president of Sirona Dental, Inc., commented on Smith’s appearance, “Emmitt Smith has established himself as one of the most preeminent examples of a former great athlete turned equally great motivational speaker and entrepreneur. His story and accomplishments embody what a person who overcomes adversity is capable of, and his philanthropic endeavors have had a tremendous impact in providing opportunities to the underprivileged. It’s a joy and honor to have him on hand to speak at our C30 event.”

Sirona’s CEREC 30 event is scheduled at The Venetian® Hotel and The Palazzo® Hotel in Las Vegas September 17-19, 2015. The highly anticipated CAD/CAM educational extravaganza features the leading clinicians in dentistry, in addition to a comprehensive business and leadership curriculum and world-class entertainment. World-renowned life success and leadership coach Tony Robbins headlines an outstanding lineup of electrifying business speakers including Fred Joyal, a leading expert in dental consumer marketing, and Bernie Stoltz, CEO of Fortune Management. The Grammy award-winning rock and roll band Train is set to perform Friday night and CEREC 30 attendees close out the event as they Party Like a Rockstar Saturday night at TAO the Nightclub.

The CEREC 30th Anniversary Celebration will provide up to 18 CE credits across a comprehensive spectrum of digital dentistry topics and tracks, and feature an exhibit hall showcasing top dental companies and their products and services. 

All dental and dental lab professionals are encouraged to visit for additional information as it becomes available.