The global market for oral hygiene products such as toothbrushes, toothpastes, and mouth rinses will grow at a compound annual growth rate of 3.29% from 2018 to 2022, according to Research and Markets.
For example, there is increasing demand for natural and organic products. As consumers are becoming more aware of synthetic ingredients in oral hygiene products, they’re looking for alternatives made of coconut oil, peppermint, herbs, sea salts and minerals, and arnica.
Research and markets also attributes the market’s growth to growing consumer awareness of the importance of oral health, as factors such as tobacco and alcohol consumption, poor oral hygiene, and unhealthy diets increase the prevalence of oral health disorders.
Plus, manufacturers doing more in research and development, increasing product visibility, and widening their portfolios to increase their sales volume. Online sales of oral hygiene products are growing as well. In particular, there’s greater demand for powered toothbrushes.