Crest and Oral-B Kids are teaming up with actor Miles Brown on the Conquer Cavities 2Gether initiative, which encourages children and parents to pledge to brush their teeth for two minutes twice a day with a fluoride toothpaste. For each pledge, Crest and Oral-B Kids will donate up to 10,000 Conquer Cavities kits, including toothpaste, toothbrushes, and educational materials, to children and families in need.
“Growing up in front of the camera, my parents instilled in me the importance of a healthy smile,” said Brown. “That’s why I’m excited to partner with Crest and Oral-B Kids to inspire and encourage kids and parents to take the pledge so they can put their best smile forward, no matter where their journey takes them.”
Crest and Oral-B Kids also are partnering with America’s ToothFairy, a nonprofit resource provider that has helped nonprofit dental clinics provide dental care to more than 8 million children nationwide. Through the partnership, Conquer Cavities 2Gether kits will be distributed to five dental clinics in underserved communities around the country.
“We know there are millions of kids in the US with restricted access to dental care, and some even lack basic items like their own toothbrush,” said Jill Malmgren, executive director of America’s ToothFairy. “We’re thrilled to collaborate with Crest and Oral-B Kids to get Conquer Cavities 2Gether kits to the kids and families that need them most.”
The campaign is part of Crest and Oral-B’s aspiration to enable 100% of Americans to have access to oral care products, oral health education, and dental care. In 2020, the brands donated more than $2.5 million in products and care to support healthy smiles across the country.
Also, Crest and Oral-B have provided more than $140 million in continuing education to dental professionals over the past 10 years and offered educational materials designed to make it easy for dental professionals, parents, and teachers to education children about the importance of oral care.
“A smile is priceless, and every kid deserves to grow up with a happy and healthy one,” said Carlos Quintero, vice president, North America Oral Care, Procter & Gamble.
“Especially knowing the connection between oral health and whole body health, we are committed to taking action to ensure every child is free and proud to show off their smile to the world. Just one pledge can provide a family with oral care product and education to help build healthy oral habits to last a lifetime,” said Quintero.