Lanmark360’s “Shave the Shore” Campaign Exceeds Goal of $20,000



Collective Support From the Dental Industry Credited for Staggering Donation Amount that Continues to Grow

West Long Branch, NJ (December 7, 2012) – Lanmark360’s “Shave the Shore™” campaign recently exceeded its fundraising goal by raising more than $20,000 for Hurricane Sandy relief efforts, and the agency contributes the majority of its success to donations collected from friends and colleagues throughout the dental industry. All proceeds from the campaign will be donated to the American Red Cross Hurricane Sandy Relief Efforts in order to help local families affected by Hurricane Sandy.
Originally, in the first few days following super-storm Sandy, Lanmark360 President, Howard Klein, made a pledge on Facebook NOT to shave until he personally raised at least $10,000 to help Jersey Shore families struck by Sandy’s path. On Day 14 of the campaign, Michael Bocian, Vice President of Sales and Marketing at Darby Dental Supply, challenged Klein to raise his goal to $15,000, pledging that Darby Dental Supply would contribute an additional $5,000, bringing the total donation amount to $20,000. Since then, Klein and his team at Lanmark360 have exceeded that goal, and contributions continue to pour in. 

“I am so humbled by the amount of support we received for this campaign from the dental industry alone,” remarked Klein. “Following the storm, the amount of support we received from our friends and colleagues has been nothing short of amazing. This industry is truly like no other, and Lanmark360 is proud to serve our clients, publication partners and associates each and every day. In the dental industry, we often joke that once you enter dental, you can’t get out – well it’s times like these that I can’t ever imagine leaving. It confirmed to me that we all really do have an extended family that serves as a real united force within dental.”

Klein and his team at Lanmark360 celebrated the victory with a nice, hot shave at a Frank’s Barber Shop, a local business Klein has been frequenting for over 20 years. 

“Most importantly, everyone at Lanmark360 would like to thank all the individuals and companies within the dental industry who so generously showed their support through either not shaving, or funding monetary donations to the cause,” remarked Klein. 

Klein has decided to keep the Shave the Shore donation site active in order to maximize the total contribution to Hurricane Sandy relief efforts. For more information about Shave the Shore and how you can help, please visit or visit for regular updates. 

You can also follow Shave the Shore on Twitter by using the hashtag, #ShaveTheShore or following Howard Klein at @ShaveTheShore.

About Lanmark360

Lanmark360 is a fully integrated advertising, marketing and communications agency serving a diverse roster of clients in the healthcare industry. Located at the Jersey Shore in West Long Branch, the company provides 360° of strategic marketing services.

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