Kulzer Finalizes Name Change

Dentistry Today


Heraeus Kulzer is now operating under the name of Kulzer, with the publication of the commercial register entry. Four years ago, the Japanese Mitsui Chemicals Group took over the dental division from Heraeus. With the name change, Kulzer is now completely separated from its previous owner and will target new growth. According to the company, it will remain a partner for all dental professionals, and the change will be seamless for customers.

“We want to expand our top position and grow in the dental market, together with our customers,” said global chief executive officer Akira Misawa. “With investments in product development and services, we are able to support our customers with intertwining materials and solutions.”

Kulzer is expanding its development and services teams, recruiting 180 analog and digital specialists worldwide. These new employees will help Kulzer support its customers to increase profit, efficiency, and productivity in their offices and labs, the company says. Also, Kulzer is updating its corporate design and logo with a rollout across all product packaging over the next several months. 

“The tooth icon, with its youthful, green color, now clearly signifies our self-conception: giving a hand to oral health,” said global head of corporate marketing Jens Bewersdorff. “But customers don’t need to worry. They will still be able to recognize Kulzer favorites like Venus, PALA, and GLUMA. The logo may be new, but the packaging will retain its familiar look and feel.”

Furthermore, Kulzer is reinforcing its stature as a leading partner for integrated system-based solutions, the company reports. With a larger research and development department, it says it is developing innovations that combine materials, technologies, software, and services.

“Every year we introduce sophisticated, trusted, and sustainable solutions to the market to enable our customers to restore oral health and improve quality of life for patients,” said Lesley Melvin, director of marketing and product management for North America. “Our services and our team of expert advisors are just as important as our innovative solutions to our ability to provide long-term satisfaction for our users and for their customers.”

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