Heraeus Kulzer Shortens Name to Reflect New Ownership

Dentistry Today


Heraeus Kulzer will operate under the name Kulzer, beginning July 1. Three and a half years ago, Japan’s Mitsui Chemicals Group took over the company’s dental division, and the change in name marks the separation from the previous owner and complete integration with the new owner. The company notes that nothing will change for the dental professionals that it serves, though.

“Our vision is to be the lifetime partner for our customers,” said Akira Misawa, CEO of Heraeus Kulzer. “We understand our customers’ needs and want to grow with them. We do this by helping dental technicians and dentists to restore patients’ oral health and well-being in a safe, more convenient, and cost-effective way. Our mission is to develop and provide best-in-class quality products and services that create reliable solutions. That’s why we’re continuously expanding our global service portfolio.”

Parent company Mitsui Chemicals Inc. fully supports the new strategy and expansion of its services and development work across the board. The current growth plan includes 100 new jobs in the international sales and services organization, of which a third will be created in research and development. In the future, more employees will work on growth initiatives at the company’s headquarters in Hanau, Germany. Also, there will be more service jobs with direct customer contact. 

“The dental market is very competitive, and users are now confronted with an incredibly wide range of products. Complexity is increasing,” said Marc Berendes, chief sales officer at Kulzer. “With our reliable products and new services, we want to help our customers make their processes in practices and laboratories more cost effective.”

According to the company, that’s why individual products, digital technologies, software, and services are now more integrated than ever, allowing users to receive multiple solutions from a single source. One focus of these integration efforts will be consultancy services for workflow optimization. Also, Mitsui’s health division already produces dental materials.

“We’re delighted that Mitsui Chemicals wants to transform the dental division with Kulzer being a strong pillar,” said Misawa. “Drawing on years of knowledge and experience in chemistry and materials development, we can make the most of synergies in order to create new market opportunities.”

For example, Mitsui’s polymer research team is expected to boost the Kulzer specialists’ work on new materials and system solutions. Together, they already produced the cara Print 4.0 3-D printer, which was presented at last week’s International Dental Show in Cologne, Germany.

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