Free Webinar to Explore Social Media for Office Managers

Dentistry Today


Futuredontics and the American Association of Dental Office Management (AADOM) will present a free, hour-long webinar for dental professionals, “Social Media Showdown! 200 Views from the Practice Manager’s Chair,” on Wednesday, November 15 at 2 pm ET.

Futuredontics president Fred Joyal and AADOM founder and president Heather Colicchio will review the findings of a new Futuredontics national survey of how dental management professionals are using social media to support patient acquisition and retention.

More than 200 dental office managers and practice administrators participated in the survey. These professionals are responsible for managing social media at more than half the practices surveyed. Among other topics, the survey asked about the best social media platform for dentists and the challenge of converting followers into patients.

“I’m especially excited to be presenting with Heather Colicchio,” said Joyal. “As AADOM president, she has a deep understanding of the challenges faced by today’s practice managers and how their jobs are impacted by the added responsibility of managing a successful social media presence. With Heather’s help, we’ll show attendees how to get the most out of their time spent managing social media.”

Everyone who attends the webinar will receive a complimentary copy of “How Dental Practices Use Social Media,” Futuredontics’ new 22-page report on social media utilization trends in the dental industry. To register for the webinar, go to

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