Church and Dwight Completes Purchase of TheraBreath

Church & Dwight
church and Dwight


church and Dwight

Church and Dwight Co., Inc. has completed its previously announced acquisition of TheraBreath, the #2 brand in the alcohol-free mouthwash category in the United States.

The transaction was completed under the original terms announced on November 29, 2021, which called for Church & Dwight to pay $580 million in cash at closing.

“Oral care is important to us strategically,” said Matthew T. Farrell, Church & Dwight Chief Executive Officer. “TheraBreath will be the company’s 14th power brand and represents a powerful addition to our existing oral care portfolio, which includes ARM & HAMMER toothpaste, SPINBRUSH battery-operated toothbrushes, ORAJEL oral analgesics and WATERPIK water flossers. The TheraBreath brand is a problem/solution product and one of the fastest growing brands in the mouthwash category. This acquisition gives Church and Dwight a strong position in a growing category with tailwinds as the brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase.”


The company, founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda. The company manufactures and markets a wide range of personal care, household and specialty products under recognized brand names such as ARM & HAMMER, TROJAN, OXICLEAN, SPINBRUSH, FIRST RESPONSE, NAIR, ORAJEL, XTRA, L’IL CRITTERS and VITAFUSION, BATISTE, WATERPIK, ZICAM, FLAWLESS, and THERABREATH.

These 14 key brands represent approximately 85% of the Company’s product sales.

For more information, visit the company’s website.

FEATURED IMAGE CREDIT: Towfiqu barbhuiya on Unsplash.