Futuredontics®, dentistry’s leading provider of marketing services and software, is offering dental professionals a free download of its new whitepaper, “Yelp 101: A Guide to Dentistry’s Most Influential Online Review Site.” This exclusive report is designed to help dentists who are interested in learning best practices for using the popular review site to manage their online reputation and acquire new patients.
Futuredontics developed the whitepaper to clear up the widespread confusion in the dental profession about how Yelp works, the way the site determines which reviews to highlight and the impact patient reviews have on patient acquisition. This comprehensive report covers a variety of key topics, including creating a business profile that functions as no-cost advertising, responding to negative comments, and using the site for reputation monitoring.
“Dental practices are more likely to receive negative reviews on Yelp than any other business,” said Futuredontics president Brian McCarthy. “Even the best dentists providing outstanding quality of care are getting dinged by unfair reviews. ‘Yelp 101’ offers a variety of strategies for defusing unfavorable comments as well as proven tips for generating positive reviews from happy patients. As business owners, it’s critical that dentists learn how to manage and protect their online reputation. Our whitepaper provides a step-by-step guide that makes it easy.”
“Yelp 101 is an important addition to our library of dental marketing reports,” McCarthy continued. “We provide these free resources to complement Futuredontics’ suite of cost-effective marketing products, which help dentists with everything from reputation management and dental websites to patient communications and new patient lead generation.”
Dental professionals can download a complimentary copy of “Yelp 101: A Guide to Dentistry’s Most Influential Online Review Site” by visiting
During Farmingdale State College’s Department of Dental Hygiene Pinning and Awards Ceremony, Henry Schein, Inc. granted five dental hygiene students with a $500 Henry Schein Academic Scholarship Award. Maureen Knott, Vice President, Product Advertising and Marketing for Henry Schein, presented the students with the awards, three of which went to students earning their associate degree and two to students earning their bachelor’s degree.

“As we all know, a highly-skilled dental hygienist can be an integral part of a successful dental practice,” said Maureen Knott. “Henry Schein is committed to supporting dental hygienists as they help each and every one of their patients maintain a beautiful smile and their oral and overall health.”

Maureen Knott is a member of Farmingdale College Foundation’s Board of Directors. In this role, she helps support the Foundation’s efforts to raise awareness of the important role of the dental hygienist. Locally, Henry Schein also works closely with the New York University College of Dentistry’s’ Dental Hygiene Program and the Dental Assistant Program at Stony Brook University’s School of Dental Medicine.

America's ToothFairy: National Children's Oral Health Foundation® and Patterson Dental are teaming up to keep young smiles shining bright with a marketing promotion in the current Sparkle catalog. During the months of May and June, a generous percentage of product sales highlighted in the designated blue section (pages 35-39) of the catalog will be donated to America’s ToothFairy to expand smile-saving educational, prevention and treatment programs for at-risk children.
Patterson Dental first sponsored the Sparkle campaign benefiting America’s ToothFairy in 2013. Since then, nearly $42,000 has been raised from 20 participating companies. With a goal to “make dentistry fun” for young patients, Sparkle is distributed to 167,000 dental professionals.

“Patterson Dental is proud to support America’s ToothFairy and rally its corporate partners to support education and care for at-risk children through this Sparkle campaign,” said Paul Guggenheim, President of Patterson Dental. “We encourage dental professionals to embrace this important cause and support companies and products that make a tangible difference in the lives of children in need.”

Generous companies participating in this year’s campaign include Beesure, Centrix, Inc., Certol International, Cranberry, DentalEZ Integrated Solutions, Ivoclar Vivadent, Kerr Corporation, Mydent International, Premier® Dental Products Company, Pulpdent Corporation, SDI (North America) Inc., Septodont, SS White Dental, and Whip Mix Corporation.

“We are very grateful to Patterson Dental and all participating companies for their generous contributions to this annual effort,” said Fern Ingber, America’s ToothFairy President and CEO. “By taking part in the Sparkle campaign, these companies demonstrate their commitment to caring for at-risk children and building healthier communities.”

Dental professionals are invited to look for the America’s ToothFairy section in their copy of the Sparkle catalog or review the catalog online.

More than a quarter of people don’t like smiling because of their teeth, according to a new study.

The information indicated that 28 percent of people don’t show their smile when taking pictures on social media because they assume their teeth are unattractive. Also, 81 percent of people state that they believe their teeth look unattractive in photographs.

The study included about 2,000 participants and was conducted by Bupa, an international healthcare group. The study also showed that 42 percent of people said their smile was the first thing they would change about themselves and slightly more than one third of the people said they were embarrassed by their smile.

Around half of the people in the study said they felt pressure to have a perfect smile, which could be caused by many things.

Despite the pressure to look good, many problems with dental aesthetics stem from decay or gum disease. Approximately half of the people who said they were embarrassed or worried about their smile said they didn’t know how to brush their teeth properly. There were 29 percent of the participants who said they didn’t always use toothpaste when brushing and more than two thirds said they never flossed. One out of five people also stated that they chewed gum instead of brushing.

No matter about how people feel about their smile, the results of the study weren’t promising in regards to the way people view oral health. The reason a person’s smile doesn’t look the way he or she wants could be because the person doesn’t take the necessary measures to maintain good oral health.

Scrapping adult dental coverage under Medicaid may not save as much money as anticipated, according to a new study.

The University of Iowa study analyzed the data from California, a state that ended adult dental coverage under Medicaid in the middle of 2009. About 3.5 million low-income residents lost dental coverage.

After the change was made, those people made more than 1,800 more visits to the hospital emergency departments for dental care. California ended up spending $2.9 million each year on Medicaid costs for dental care in emergency rooms. Before the dental care was eliminated, that figure was $1.6 million.

Since 2010, Arizona, Massachusetts, Pennsylvania, South Carolina and South Dakota have also cut back or eliminated dental coverage for Medicaid patients. Illinois and Missouri are also considering it.

There are 15 states that currently offer comprehensive dental benefits for low-income adults.

The study shows information from 2006 to 2011 and analyzed the dental problems for low-income adults before and after California eliminated the Medicaid dental benefit. The benefits were partially restored last year. The researchers compiled their data from the Agency for Healthcare Research and Quality.

The researchers determined that there were about 4.4 more emergency department visits per month for dental problems per 100,000 enrollees after California got rid of the benefit.

Young adults and members of some races or ethnic groups were adversely affected by the change.

A new antiseptic may have what it takes to treat periodontitis or gum infections.

A study explored the impact of ozone nanobubble water against the two main bacterial agents that produce periodontitis. The substance, also known as NBW3, was also studied to determine its toxicity to human oral tissue cells.

The data indicated that NBW3 can kill periodontal pathogens within 30 seconds of exposure and has a low impact on the viability of oral tissue after 24 hours of exposure. This is why the researchers concluded this substance could be used to treat periodontitis.

Further research is necessary because in vitro models cannot completely simulate real-life clinical situations in which oral antiseptics are diluted with saliva.

The traditional first step in periodontitis treatment generally includes mechanical debridement. Antiseptics and antibiotics are used as well. The problem is antibiotic therapies have a downside, including the selectivity of antimicrobial action, possible development of bacteria and possibly a host reaction. The topical use of a low-cost antiseptic is the preferred option for this reason.

Ozone is the other option because of its effective antimicrobial activity against bacteria, fungi, protozoa and viruses. Ozonated water must be used within no more than 10 minutes after production to make sure it’s potent.

In regards to the study, a specific method was created to ensure the ozone nanobubble water was potent. It can maintain its oxidation ability for longer than six months if kept away from exposure to ultraviolet rays. It can be bottled without any issues thanks to its high stability.

In the next phase of the study, the research team would like to analyze whether or not NBW3 can end negative health side effects during periodontal treatment.

The study appeared in the journal Science and Technology of Advanced Materials.

A specific plant may have what it takes to help dental health.

Licorice roots contain a compound called trans-chalcone, which contains a natural chemical to stop the bacteria that harm teeth. This would aid in the prevention of tooth decay and thwart the buildup of plaque.

This plant is effective because it blocks the action of a key enzyme—Sortase A—that enables bacteria to thrive in oral cavities.

This bacteria—Streptoccocus mutans—metabolizes sugar from food and beverages, producing a mild acid that results in plaque formation. This will lead to tooth decay if a person who has this kind of plaque doesn’t maintain good oral health.

Researchers determined that blocking the activity of the enzyme stops bacteria from forming a protective biological layer.

Other oral care products that possess similar natural compounds could improve dental health.

The team worked out the 3-D structure of the enzyme (Sortase A), allowing the bacteria to produce biofilms. This enabled the researchers to pinpoint the methods in which trans-chalcone stops the enzymes from functioning.

This study is the first to demonstrate how trans-chalcone protects against bacteria-forming biofilms. It appeared in the journal Chemical Communications and was conducted by scientists at the University of Edinburgh.

Based on the results of this study, similar natural products will be analyzed to see what impact they have on food and healthcare.

Teeth Tomorrow

21 May 2015 Written by
Woodstock Based Tischler Dental announces results of groundbreaking, 3 year study on Teeth Tomorrow. See the entire press release here.

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