Vident’s culture book outlines company’s core beliefs, values

Dentistry Today



Brea, CA (March 11, 2011) – As an industry leader in high quality, cost-effective restorative dental solutions, Vident strives to deliver exceptional experiences to its lab and clinical customers. To translate the company motto into a demonstration of their commitment, Vident has created a Corporate Culture Book that captures their core beliefs and values in a dynamic new guide. The book was created as a foundation for all Vident colleagues of how the company makes its decisions, and serves as a professional compass for employees’ everyday work lives. Moving beyond a mere document, Vident’s Corporate Culture Book functions as a powerful reminder to both Vident’s employees and its customers that they expect to be held to a higher standard. The Culture Book also contains Vident’s main ideals, like Honesty and Integrity, Commitment and Trust, Anticipating Customer Needs, Educational Leadership and more, and has been integrated into every part the company’s culture from managing goals and objectives to distributing monthly rewards and recognition.

“As a customer-focused organization that supports valued customers around the globe, it was important for us to create a Corporate Culture Book that allows all Vident colleagues to be on the same page,” explains Fred Ketcho, president of Vident. “With this book, we are all working off the same guidelines and are able to actively demonstrate our devotion to our customers and core beliefs, each and every day.”

To access a downloadable PDF of Vident’s Corporate Culture Book, visit and click on Vident Culture Book, or call 1-800-828-3839 and Vident will send you a free copy. Vident’s Corporate Culture Book is available in English, Spanish, French and Korean.

Vident has been a provider of innovative dental products since 1985 and is the North American subsidiary of VITA, manufacturer of the internationally recognized Classical Shade Guide, 3D-Master Shade System, VITA Easyshade Compact digital shade-taking device and quality VITA restorative materials.