New Year’s resolutions don’t have to be limited to your personal goals for 2017. The new year is also a perfect time for you to evaluate the achievements and setbacks of your business (that’s right, your practice is a business) and determine what changes you want to make to keep things headed in the right direction.
One fast, easy, and affordable option you can use to make 2017 your best year yet is digital marketing. The benefits to using digital marketing instead of traditional methods like postcards and television ads are numerous.
Digital Marketing Is Easy to Track
You can see exactly how many “likes” you got on Facebook, how many people called from a Google ad, and how many hits your website received. When you target emails to specific patients (the ones who have come for consultations but not followed through with the treatment plan you suggested, for example), you can see who opened and read your messages and exactly how many of them led to new business.
Digital Marketing Is Easy to Optimize
If you see that your Facebook posts aren’t being shared or that your Google ads aren’t performing well, you can quickly and easily change your strategy. Maybe your posts are too technical. Maybe you haven’t invited patients to “like” your page. Or, maybe the keywords you are using need to be adjusted. Whatever the case may be, it can be changed as little or as often as needed until you hit that marketing sweet spot.
Digital Marketing Is Affordable
Printing and mailing postcards or buying a prime ad spot on TV or radio is expensive. Once those postcards get tossed aside or the television gets turned off, your marketing campaign is forgotten. Digital marketing incorporates affordable options like posting blogs on the website that you already pay for, sharing frequently on social networking sites that are usually free, and sending emails to people using the account you’ve already created for your practice. And don’t forget about remarketing, which is a great method to remind your prospective patients about your practice.
Digital Marketing Is Highly Visible
Your patients are already online. They’re online while they’re in your waiting room, they’re online when they’re at work, and they’re online while they’re watching television. Sometimes they’re even online while they’re in the bathroom. Why not put yourself in front of them by using digital marketing? If you use multiple channels like Facebook, emails, and blog posts, you can create an even more effective and comprehensive marketing campaign.
If you were disappointed in your business achievements of 2016 or if you’re content with your achievements but eager to keep growing, now is the time to start using digital marketing. Besides, your patients need something to do with those new devices they received for holiday gifts.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, Ms. Ulasewich and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.
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