Top 10 Practice Management Articles of 2017

Dentistry Today


You’ve mastered your clinical skills. But you didn’t get a business degree while you were at dental school. Our roster of experts had plenty of advice to offer this year. Here are the Top 10 Practice Management Articles of 2017, based on traffic at

  1. Use Emojis to Promote Your Practice

Jackie Ulasewich takes a look at these popular and colorful icons and how they can help you enliven your messaging to better connect with patients, setting your practice apart from your competition.  

  1. Five Ways to Make Your Dental Practice More Memorable

Paul Faust tackles the homogenized nature of many dental practices today and offers strategies for how you can set yourself apart from the competition while enticing patients to refer their friends and return themselves. 

  1. Email Marketing Isn’t Dead Yet

Jackie Ulasewich reassures dental practices that not all patients see email marketing messages as so much spam, as long as these communiques are crafted appropriately with the patients’ needs in mind.

  1. How to Optimize Your Facebook Use to Reach Local Patients

Justin Morgan delves into the social media strategies that can help you attract and retain new patients who live right in your community and who are using these online platforms to find a new dentist. 

  1. Patients Prefer Personalized Care Despite Private Practice’s Decline

Adrian LaTrace urges single practitioners not to lose hope in face of increased competition from dental service organizations, as patients will respond to the authentic relationships you build with them through communication and support. 

  1. 10 Tips for Avoiding a Toxic Workplace

Tonya Lanthier lists the rules that managers and employees alike should follow if they want to preserve a productive and profitable environment that leaves patients wanting to come back for more treatment—and refer their friends, too.

  1. How to Get a Top Dental Associate Position 

Shalin Patel, DMD, offers hope to recent graduates who may be carrying lots of student debt with advice for researching potential opportunities, nailing the interview, and getting a favorable offer.

  1. Five Steps to a Successful Candy Buyback Program 

Naren Arulrajah outlines what you need to do to bring families to your office after Halloween, reminding them of the good treatment you provide and getting your name out there in the community as a practice that cares.

  1. Improve Care and Revenue With Patient Relationship Management Technology 

Marie Gambetta recounts how her practice implemented some new equipment that enhances patient relationships in multiple ways by managing routine communication, improving patient attraction and retention. 

  1. Six Tips for Becoming a More Financially Successful Dentist

Timothy J. McNeely recounts the economic changes that have rocked the profession in recent years and explains how dentists can still navigate these stormy seas to successfully and securely retire, as long as they maintain the proper perspective