Social Media: One of Your Greatest Clinic Tools

Written by: Dr. Shane Porter
social media


Dental clinics have a unique opportunity to use social media as a powerful marketing and communication tool. Not only can social media be used to attract new patients, but it can also be used to keep current patients informed and engaged. In this blog post, we will discuss the benefits of social media for dental clinics, and provide tips for how you can get started.

Social Media: One of Your Greatest Clinic Tools

social media

If you’re running a dental clinic, social media should be one of your greatest tools. Why? Because social media allows you to connect with potential and current patients in a way that is informal, immediate, and interactive.

The first step is to create social media accounts for your clinic on the platforms that your target audience is using the most. Once you have your accounts set up, you can start posting content that will interest and engage your patients.

This can include anything from articles about dental health to special offers and promotions.

Content to Post

When you’re creating content for social media, it’s important to keep in mind that social media is all about interaction. So, in addition to posting interesting and informative articles, make sure to leave room for comments and questions from your patients. Here are some ideas for content to post on social media:

  • Articles about dental health
  • Special offers and promotions
  • Tips for taking care of teeth
  • Q&As with the dentist
  • Pictures and videos of the clinic
  • Patient testimonials

Engage With Your Patients

Social media isn’t a one-way street. In order to really take advantage of all that social media has to offer, you need to be prepared to engage with your patients. This means responding to comments and questions in a timely manner, and social media is the perfect platform for providing quick and easy customer service.

Another great way to engage with your patients is to run social media contests or giveaways. These are always popular and can be used to promote new products or services, or to simply thank your patients for their loyalty.

Utilize Videos

Videos are a great way to connect with your patients and promote your clinic. They can be used to introduce new staff members, showcase new products or services, or simply give patients a tour of the clinic. You can post videos on social media, or even create a YouTube channel for your clinic.

One of the most popular social media platforms right now is Tiktok, an app that focuses on short-form videos. Tiktok is perfect for dental clinics because it’s a fun and easy way to showcase the personality of your clinic.

Share Common Procedures

Most people are familiar with the basics of dental care, but there are still many procedures that patients don’t know about. Use social media to educate your patients about the different services that you offer. You can even share before-and-after photos or videos to give them a better idea of what to expect.

Get Started Today

Social media is a great way to connect with your patients and promote your dental clinic. Get started today by creating social media accounts for your clinic, and start posting interesting and engaging content. Remember to leave room for comments and questions from your patients, and don’t forget to utilize videos! With social media, you can reach a wide audience of potential and current patients.


Dr. Shane Porter of Premier Dentistry of Eagle is an Idaho native and has over fifteen years of dental experience. Dr. Porter has skillfully performed thousands of surgeries. Graduating at the top of his class at Case Western Reserve University School of Dentistry, he earned his Doctor of Dental Medicine degree while amassing many academic and clinical awards.

Additionally, he served as an officer in the United States Army Dental Corps where he completed a two-year advanced surgical education and general dentistry residency. Dr. Porter is board certified by the American Board of General Dentistry, a distinction earned by only 1% of all dentists in America. He has also earned his Fellowship in the Academy of General Dentistry.