Ross Communications Launches the Virtual Dental Team (VDT)

Ross Communications
ross communications


Ross Communications Group, a leading brand marketing agency with over 30 years of experience working with many of dentistry’s most successful companies, recently introduced the Virtual Dental Team (VDT); a virtual focus group designed to elicit and evaluate accurate “voice of customer” insights directly from practicing dental team members to ensure the increased adoption and sales of dental products and services.

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Depending on the client’s needs, VDT focus groups are scalable and can be comprised of any combination of dental team members including DSO and private practice owners, GP dentists, specialists, hygienists, assistants, front office staff and in some cases, dental and hygiene students. Dental teams may be comprised from anywhere in the United States.

“Obtaining and evaluating potential end-user insights regarding workflow and product adoption is critical for ensuring a successful dental industry launch or re-brand, said Mark Ross, President of Ross Communications Group and Founder of the Virtual Dental Team. “Focus groups are an effective way to evaluate and validate the branding, positioning and features of a dental product or service. Unfortunately, traditional focus groups can be cost-prohibitive and complicated,” Ross stated.

In comparison, VDT is a virtual, customizable, and scalable focus group that will benefit any sized dental company planning to launch or re-brand its product or service.

“VDT is devoid of regional bias often associated with traditional focus groups, faster, and much more cost-effective.”

Based on many years of experience, input discovered during these groups will yield valuable “aha moments” that will improve the market message and learn about the trigger points to greater sales and product usage. “My clients often wonder why they don’t involve their prospects and customers directly in their decision-making more often,” said Ross. “VDT can save client’s money in their marketing efforts and pay for itself.”

Whether a company is launching a new dental innovation or needs to reinvigorate the sales of a legacy dental product, the VDT will help manufacturers, distributors and DSOs learn more about:

  1. Brand messaging
  2. Product workflow impact
  3. Product design
  4. Software functionality and GUI
  5. Email messaging
  6. Social media messaging
  7. Sales support materials
  8. Company and product identity
  9. Product or service pricing
  10. DSO Management review of potential practice acquisitions

Michael Ventriello, Owner and Founder of Ventriello Communications and Dr. Margaret Scarlett, President and CEO of Scarlett Consulting International are on the VDT advisory board. “Gaining useful prospect and customer insight before launching a dental product or service, is often considered an afterthought. VDT can help dental marketers put acquiring “voice of customer” insights at the top of their go-to-market plans to ensure higher adoption rates and increased sales,” stated Michael Ventriello.

“No other marketing solution focuses on the full potential of incorporating the dental team as part of a given product or service launch” said Dr. Scarlett. Both Dr. Scarlett and Mr. Ventriello now include the VDT in their respective service offerings including that of their joint venture, Dental Transformation Partners.

For more information about Virtual Dental Team, visit or contact Mark Ross at

About Ross Communications

Based in Smithtown, NY, Ross Communications is a leading brand marketing agency with more than 30 years of experience in developing successful branding and marketing campaigns for some of the dental industry’s largest, most successful companies. In early 2023, the company launched the Virtua Dental Team (VDT) a virtual focus group designed to obtain and evaluate accurate “voice of customer” insights from practicing dental team members to ensure the increased adoption and sales of dental products and services.

For more information, visit www.RossCommGrp.Com.