Progressive Dental Marketing Fuels Growth Plans With McCarthy Capital

Progressive Dental Marketing
Progressive Dental Marketing, McCarthy Capital


Progressive Dental Marketing, a full-service sales training, continuing education, and specialty marketing services provider to dental practices, has partnered with McCarthy Capital to accelerate its growth plans.

Progressive Dental Marketing, McCarthy Capital

The $100 million recapitalization from McCarthy Capital will fuel Progressive Dental’s next phase of growth. Already, more than 1,000 dental practices are actively working with Progressive Dental to improve lead generation for new patients, increase production per patient, and create greater efficiency in their marketing efforts. With this investment, Progressive Dental will have additional resources to continue to expand domestically and internationally.

“Over the past 15 years, our creative and collaborative marketing experts have made it possible for dental practices to achieve their goals,” said Bart Knellinger, Progressive Dental CEO and Founder. “We’ve partnered with McCarthy Capital to bring our proven model for success to many more dental practices, and in turn, patients who are in need of high-quality care.”

Progressive Dental has grown exponentially in recent years, and the dental marketing and consulting firm surpassed $60 million in revenue in 2023.

“We’re excited to partner with an industry-leading provider of sales and marketing training for dentists,” said Phil Dudley, Partner at McCarthy Capital. “Together, we’ll accelerate Progressive Dental’s growth trajectory through international expansion and accretive acquisitions.”

Progressive Dental plans to explore opportunities to make strategic acquisitions to add new services and tools that benefit dental practices.

“McCarthy Capital’s impressive history of helping founder-led businesses will make it possible to continue serving our existing clients while seeking opportunities to bring more services, tools, and technologies to dental practices,” said Knellinger.

DLA Piper led the legal advisory for McCarthy Capital. Hill Ward Henderson served as legal counsel to Progressive Dental Marketing.

About Progressive Dental Marketing

PDM is a dental marketing and consulting firm exclusively focused on working with dental practices to improve their marketing capabilities. Founded in 2009, the Company specializes in helping practices both acquire and convert single, multi, and full-arch dental implant cases.

For more information about Progressive Dental Marketing, visit

About McCarthy Capital

McCarthy Partners Management, LLC is a registered investment advisor that conducts business as McCarthy Capital. McCarthy Capital, headquartered in Omaha, Nebraska, is focused exclusively on lower middle-market companies. For more than 35 years, the McCarthy organization has been partnering with founders, families, and exceptional management teams to support the growth of their companies. More information about McCarthy Capital can be obtained at

FEATURED IMAGE CREDIT: Kalhh from Pixabay.