Curaprox USA

Black Is White toothpaste contains activated charcoal as opposed to the chemical bleaching agents most whitening pastes contain. So it is black—truly black—and, above all, it does not grind the enamel away. Instead, the activated charcoal absorbs precisely those particles that cause discoloration, especially tea, coffee, nicotine, and red wine. Black Is White is enamel friendly as well. This is because the hydroxylapatite actually touches the tooth enamel as a thin film. As a result, it protects the enamel and even fills in small holes. So this whitening toothpaste is exactly the opposite of other whitening toothpastes. Black Is White also offers a slight cooling property and a physical blue filter that makes the teeth optically whiter. Everything is included that you would expect from a Curaprox toothpaste, including double protection against tooth decay from the sodium fluoride and its enzymatic system. For more information, call toll-free at (800) 919-0120 or visit info@curaproxusa.com.