Brasseler USA Launches SmartSupply Delivery Option

Richard Gawel


Brasseler USA announces the launch of its SmartSupply recurring delivery option. Available at, SmartSupply is designed to allow dental professionals to quickly select the dental instruments they need most and have them delivered automatically on a schedule of their choosing. 

“We are excited to launch SmartSupply, a program driven by the needs of busy dental professionals. With SmartSupply, our customers are always in complete control. They can change quantities or delivery frequencies at any time, while always receiving the best pricing available,” said Ryan Drew, Brasseler USA’s senior director, business operations.

There is no long-term commitment, and any applicable discounts or promotional pricing will be applied automatically as each order ships.

“With the convenience of automatic deliveries from SmartSupply, dental professionals can spend less time ordering and more time taking care of their patients. The program is as simple as its tagline: Our Products, Your Schedule, Automatically,” said Steve Fanning, vice president and general manager.

SmartSupply also will be available on Brasseler Canada’s website,, which was recently launched with a mobile-friendly design, advanced search features, detailed product information, and an easy to navigate interface, according to the company.

“Brasseler Canada’s new e-commerce platform represents yet another step towards the company’s ‘By Your Side’ commitment by satisfying the constantly evolving needs of dental professionals and their desire to access our wide range of dental instrumentation whenever and wherever,” said Fanning.

The advanced search allows dental professionals to find what they need quickly and easily, Brasseler Canada says. Shoppers can search by name, product number, category, or attribute. Also, type-ahead search results complete with product images and a product comparison tool simplify searches. Product information provides details such as size, shape, grit, and procedure, along with enhanced descriptions, supporting documentation, and videos as well.

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