Premier Dental and its izzo Named Among World’s Most Innovative Companies for 2023

Premier Dental
premier dental


Premier Dental has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023.

premier dental

This year’s list highlights the businesses at the forefront of their respective industries, paving the way for the innovations of tomorrow. These companies are setting the standard with some of the greatest accomplishments of the modern world. In addition to the World’s 50 Most Innovative Companies, 540 organizations are recognized across 54 sectors and regions.

“This recognition is truly amazing,” said Julie Charlestein, izzo founder and CEO, and CEO of Premier Dental. “After just one year we are in the ranks with Spotify, Airbnb and Chipotle!  I am grateful to the hardworking teams at Premier, izzo and our partners.  We are excited for what’s to come.”

The first and only of its kind, izzo is more than an ordinary toothbrush. It is a comprehensive system that contains virtually everything patients need to achieve the most optimal oral health in between their dental visits.

The system includes:

  • An oscillating electric toothbrush with a timer and three cleaning modes: ultra, daily, and gentle
    • A low abrasive enamel polishing paste and safe “oscillating” polishing cup
    • A high-performance ‘patient-friendly’ scaler with a flexible tip for gentle and safe at-home plaque & soft debris removal
    • A UVC sanitizer that kills 99.9% of germs,*1 including bacteria and viruses

With izzo, professionals and their patients can feel confident in the efficacy of the 4-in-1, as it is based in science and data. The system has been clinically shown to remove stains 73% better than advanced whitening toothpastes,1with 45% less abrasion.1 Concomitantly, it has 93% better cleaning efficiency than advanced whitening toothpastes.1

Fast Company’s editors and writers sought out the companies making the biggest strides around the globe. They also judged nominations received through their application process.

The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides a firsthand look at the inspiring and innovative efforts of companies across all sectors of the economy.

“What a strange and thrilling year it has been to honor this year’s Most Innovative Companies. This year’s list compiles some of the most cutting-edge groundbreakers who are changing our world every single day, from legacy organizations like McDonald’s to upstarts like MrBeast and institutions such as NASA. Everyone on this list does something completely, uniquely different, yet, they all have one thing in common: innovation,” said Fast Company editor-in-chief Brendan Vaughan.

Fast Company will host its third annual Most Innovative Companies Summit on April 19 and 20. The virtual summit celebrates the Most Innovative Companies in business, and provides an inside look at cutting-edge business trends and what it takes to innovate in 2023.

Fast Company’s Most Innovative Companies issue (March/April 2023) is available online here, as well as in-app form via iTunes, and on newsstands beginning March 14. The hashtag is #FCMostInnovative.

About izzo

izzo® is the revolutionary 4-in-1 Home Oral Care System that helps patients look and feel their best through healthier, whiter smiles. izzo includes a toothbrush, polishing system (polisher & enamel polishing paste), scaler, and sanitizer. Made by Premier Dental Products Company, a 4th generation, family-run business established in 1913, izzo reflects the knowledge of over 100 years in developing professional-grade oral care products. This differentiated product introduces innovative at-home dental care directly to patients through an easy-to-use kit and a convenient Subscribe & Save program.

For more information, please visit


Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at

*Supported by microbiology testing – Technical Standards for Disinfection, Ministry of Health of PCR, Edition 2002, section 2 ( Guangdong Detection Center of Microbiology

†Based on average stain removal and abrasion of 26 advanced cleaning/whitening toothpastes from leading brands

‡As measured by the Cleaning Efficiency Index (ratio of stain removal to dental abrasion) of 26 advanced cleaning/whitening toothpastes


  1. Data on file