Preat Appoints Two New Executives

Dentistry Today


Preat Corporation has appointed Jeff Davis, Master CDT, its new director of technical education and Todd Larson its new executive director of sales and marketing.

Davis joins Preat after retiring from a 24-year career with the United States Air Force, where he was a dental technician, technical trainer, mentor, supervisor, and manager for Air Force laboratories in the United States, Europe, and Asia.

He holds a dental laboratory technology degree from the Community College of the Air Force as well as recognition from the National Board for Certification in Dental Laboratory Technology as a Technologist and Master Certified Dental Technician in Implants, Crown & Bridge, Ceramics, Complete Dentures, Partial Denture, and Orthodontics. 

“We could not be more excited to have Jeff Davis spearhead and champion the department as a whole. Preat is best known for our technical expertise and knowledge of implants and attachment systems. Jeff’s depth of experience and Master CDT credential perfectly aligns with our core values,” said Chris Bormes, president of Preat.

Most recently, Larson was national sales manager of GC America’s Lab Division. He has been a dental technician and has worked in sales and marketing for Dental Arts Laboratories and as vice president of Americus Dental Labs.

Larson holds a BS in communications and marketing from Southern Illinois University at Chicago (SUIC) as well as a dental technology degree from SIUC and an MBA from the University of Illinois Champaign-Urbana. He will be directly responsible for Preat’s sales and marketing direction and programs, and he will report to company vice president Ruben Arebalo. 

“We look forward to Todd joining our outstanding leadership team. His depth of experience, knowledge, and management capabilities will make a significant contribution to focusing our sales and marketing team’s growth,” said Bormes.

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