Mouthwash Market Size in India to Grow by USD 158.15 Million



The mouthwash market in India is estimated to grow by USD 158.15 million from 2021 to 2026, growing at a CAGR of 15.68%. For comprehensive details on the market size and forecast period (2022-2026), click here to view the sample report.


Technavio has announced its latest market research report titled Mouthwash Market in India

Key Developments:

  • Rapid technological advancements, intense competition, and shifting market dynamics are the primary factors contributing to the heightened competition among vendors.
  • With the escalating competition, the market is poised to experience consolidation. However, the complexities of manufacturing and the presence of high production costs pose significant risk factors for vendors in the market.

Market Dynamics

Main Drivers

Increased awareness about oral health stands as a key catalyst propelling the growth of the mouthwash market in India. While mouthwash products are gaining popularity, they continue to represent a supplementary element of oral care, with toothbrushes and toothpaste occupying significant roles in primary care. Market companies are diligently fostering awareness regarding the importance of integrating mouthwash products into the oral care routine, consequently exerting a positive impact on the market.

These companies are also positioning their mouthwash products as rapid and convenient solutions for safeguarding against germs and other oral-related issues. The awareness fostered by such companies, dental service providers, and associations significantly influences market growth. Thus, the cultivation of such awareness through various campaigns directly impacts the sales of mouthwash products in India, thereby anticipated to propel market growth throughout the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. Click here to view the sample report.

Vendor Landscape

The mouthwash market in India is fragmented; the vendors are competing with competitors and are trying to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning technological advances, and the price of the products

The report provides a full list of key vendors, their strategies, and the latest developments.

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Company Profiles

The mouthwash market in India includes information on the product launches, sustainability, and prospects of leading vendors including 3M Co., Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, Johnson and Johnson Inc., Koninklijke Philips NV, Reckitt Benckiser Group Plc, The Procter and Gamble Co., and Unilever Group.

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

Market Segmentation

This report extensively covers mouthwash market segmentation in India by distribution channel (offline and online) and type (alcohol-based mouthwash and alcohol-free mouthwash).

  • The mouthwash market share growth in India by the offline segment will be significant during the forecast period. Companies push offline sales by broadening their operations at different locations and use numerous methods to increase overall sales which helps them to generate and sell products efficiently and cater to each consumer category in large geographic areas. The popularity of offline retail formats helps mouthwash manufacturers expand their consumer base, owing to the option to provide attractive discounts and offers. The growth of retail channels in different cities and regions will augment consumer familiarization with various types of mouthwash products. Such factors will fuel the value sales of mouthwash products.

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Related Reports:

The mouthwash market is estimated to grow at a CAGR of 7.01% between 2022 and 2027. The size of the market is forecast to increase by USD 2,080.81 million. This report extensively covers market segmentation by distribution channel (offline and online), type (alcohol-based mouthwash and alcohol-free mouthwash), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The increase in awareness about oral health is notably driving market growth.

The oral care market size is estimated to grow at a CAGR of 4.75% between 2022 and 2027. The market size is forecast to increase by USD 11,147.45 million.  This oral care market report extensively covers market segmentation by distribution channel (offline and online), application (home and dentistry), and geography (Europe, North America, APAC, South America, and Middle East and Africa).  The increase in the adoption of technology in oral care products is notably driving the oral care market growth.

Table of contents

  1. Executive Summary
  2. Market Landscape
  3. Market Sizing
  4. Historic Market Size
  5. Five Forces Analysis
  6. Market Segmentation by Distribution Channel
  7. Market Segmentation by Type
  8. Customer Landscape
  9. Geographic Landscape
  10. Drivers, Challenges, and Trends
  11. Vendor Landscape
  12. Vendor Analysis
  13. Appendix

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