Ivoclar North America Announces Organizational Changes



Ivoclar has announced organizational changes within the company’s North American executive team to strategically meet the ever-changing dynamics of the dental marketplace. Chris Holden will assume on January 1st, 2023, the role of President of Ivoclar Inc. North America, while Christian Brutzer has assumed a new role at Ivoclar Group’s Corporate Management as Chief Commercial Officer High Growth Markets overseeing Latin America, Africa, and APAC.

Holden joined Ivoclar in 2017 as Senior Vice President Business Development and New Markets and was promoted that same year to Executive Vice President Chief Administrative Officer.


Chris Holden

“As President of Ivoclar Inc. I look forward to contributing to the continued success of the company in developing products and services that change the lives of patients and add true value for dentists and laboratories,” said Holden. “This is an exciting time to be involved in dentistry as we move forward to meet the challenges and opportunities of an evolving industry.”

Mr. Holden began his dental career with Dentsply Sirona. After earning his MBA from Wilmington University, Wilmington, Delaware, Holden completed his certificate in executive management training from the University of St. Gallen, Switzerland. He has held various senior managerial roles in sales, marketing and general management. Additionally, he has served on the Journal of the ADA Advisory Board, on the Board of Fellows at the Harvard University School of Dental Medicine and currently is a member of the Board of the Dental Trade Alliance.

About the Ivoclar Group

The Ivoclar Group headquartered in Schaan, Liechtenstein, is one of the world’s leading manufacturers of integrated solutions for high-quality dental applications.

The company’s success is based on a comprehensive portfolio of products, systems and services, strong research and development capabilities and a clear commitment to training and further education. The group of companies, which sells its products to around 130 countries, has 47 subsidiaries and branch offices and employs roughly 3500 people worldwide.

More information about the Ivoclar Group is available at ivoclar.com.