Invisalign to Open First Middle Eastern Office in Dubai

Dentistry Today


The Middle East sees nearly 440,000 new orthodontic case starts each year, according to Invisalign. Also, the Middle East and African orthodontic supply market totals $226 million and will grow at a compound annual growth rate of 8.6% to reach $309 million by 2021, Market Data Forecast reports. With these figures in mind, Invisalign will open its first office in the region in Dubai.  

“The Middle East Region is a rapidly growing and evolving region, and we are excited to be establishing dedicated resources to support that growth and extend our leadership in clear aligners and digital orthodontics,” said Simon Beard, vice president and managing director of Europe, the Middle East, and Africa at Invisalign parent company Align Technology.

“We see tremendous prospects for growth in the Middle East, especially in markets such as the United Arab Emirates and Saudi Arabia,” said Mawlid Chaoui, general manager, Middle East and Africa, at Invisalign. “Having an established presence in Dubai will enable us to provide direct support and ongoing clinical education to our growing customer base of Invisalign providers and help establish the Invisalign system as a leading treatment of choice in the region.”

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