Heartland Dental Acquires Tru Family Dental

Dentistry Today


Heartland Dental has acquired Tru Family Dental, a dental support organization (DSO) based in Southfield, Michigan, with 10 offices in Illinois and 13 in Michigan. According to Heartland Dental, it now supports more than 1,700 dentists in more than 1,100 offices in 38 states.

“We are thrilled to welcome Tru Family Dental into the Heartland Dental family, and we believe our similar doctor-led and patient-focused organizations are well-aligned for mutual success,” said Patrick Bauer, Heartland Dental president and CEO.

“Tru Family Dental has achieved incredible milestones over the past six years, all the while supporting its doctors to provide exceptional oral healthcare to their patients,” Bauer said.

“Together, we will continue to build and strengthen Tru’s infrastructure while using Heartland Dental’s proven systems and processes to best support these great doctors and their teams in delivering their communities the highest quality dental care and experiences,” he said.

As a result of the acquisition, Tru Family Dental will access increased resources and support services including leadership training, state-of-the-art equipment, best-in-class purchasing methods, and superior benefits, Heartland Dental said.

Supported doctors also will gain a valuable stake in the performance of their practices, Heartland Dental said, as well as dedicated teams who will assist with marketing, office operations, information technology, human resources, and payor relations.

Tru Family Dental cofounders Naimish Patel and Brandon Halcott said they are excited to join Heartland Dental, which will support complete clinical autonomy while enhancing the organization for future success.

“Being new to dentistry, we built a great rapport over the years with the Heartland Dental leadership team in order to learn from them. Their commitment to clinical autonomy and doctor leadership is aligned with ours,” said Patel.

“Supported doctors can now take advantage of Heartland Dental resources, which would have taken us years or even decades to perfect on our own,” said Halcott.

“We believe there are things that only dentists can do and things they can most definitely delegate,” said Bauer. “At Heartland Dental, we provide support for those needs which can be delegated. Our supported doctors enjoy management relief, enhanced work/life balance, opportunities for growth, and access to a community of likeminded professionals.”

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