Robert A. Ganley, president and CEO of Ivoclar Vivadent North America, addressed an audience of about 300 dental laboratory owners and managers from the United States and Canada in January during the National Association of Dental Laboratories’ Vision 21 Meeting in Las Vegas. During his speech, he reviewed the global dental and dental laboratory marketplace, marking the fourth time he has done so since the early 2000s.
“The dental industry remains a consistently growing, attractive, and important sector of the healthcare industry,” said Ganley. “This is supported by the leadership of dentists, dental laboratories, and dental product manufacturers, which has resulted in significant opportunities for more predictable, functional, and aesthetic outcomes.”
By emphasizing global dental markets, market demographics, old and new trends, and new technologies, Ganley summarized his observations about how the dental industry is performing and provided his outlook regarding what lies ahead. Consistent with the meeting’s theme of “Design Your Success,” Ganley developed his address to help attendees explore ways to provide true value to their organizations and successfully navigate the future.
“The demographics of the industry bode well for the future. Lab productivity will increase, as will overall lab production,” said Ganley. “Dentistry is in a premium position in healthcare.”
Ganley explained that the global dental market grew 2.5% in 2017, with emerging markets such as Mexico, Brazil, India, Russia, and China growing at 6%. He elaborated on key product growth trends for the upcoming year, predicting double-digit growth in orthodontic aligners and intraoral scanner sales. He also forecast better than traditional market growth for digital dentures, direct restorations, crown and bridge, and all-ceramic restorations.
“Mr. Ganley did a marvelous job of showing dentistry’s progression over the course of time and reflected on trend cycles between four different time periods measured,” said Bennett Napier, CAE, chief staff executive for the National Association of Dental Laboratories. “Attendees walked away with a clear view of where to invest their time and money for product segmentation relative to dental clients, as well as a clear growth trajectory to help them budget profitability over the next three to five years.”